We build your cold email engine. You own it.

In 90 days, we build your infrastructure, lists, and sequences – then train your team to run it. Not a rental model. The system is yours.

Booking meetings with
Booking meetings with

Approach

Why choose us

We don’t just send emails – we build a predictable system that turns your total addressable market into a steady source of qualified opportunities.

Full Market Coverage

Reach your entire TAM

We map your total addressable market and build systems to touch every decision-maker, not just the 5% you'd reach on your own.

Full Market Coverage

Reach your entire TAM

We map your total addressable market and build systems to touch every decision-maker, not just the 5% you'd reach on your own.

Full Market Coverage

Reach your entire TAM

We map your total addressable market and build systems to touch every decision-maker, not just the 5% you'd reach on your own.

You own everything

Not a rental model

Unlike agencies where you rent leads, we build your infrastructure, your lists, your sequences. At day 90, you own the system, whether you keep working with us or not.

90-Day Build

Proven path to message-market fit

We've compressed what takes most teams 6+ months into a structured 90-day engagement. Testing, iteration, and optimization until it works.

90-Day Build

Proven path to message-market fit

We've compressed what takes most teams 6+ months into a structured 90-day engagement. Testing, iteration, and optimization until it works.

90-Day Build

Proven path to message-market fit

We've compressed what takes most teams 6+ months into a structured 90-day engagement. Testing, iteration, and optimization until it works.

Expert-Built

Deep technical + sales expertise

Our team built LUNATRO.MX, the infrastructure powering top cold emailers and sales teams. We know deliverability at a level most agencies can't match.

Expert-Built

Deep technical + sales expertise

Our team built LUNATRO.MX, the infrastructure powering top cold emailers and sales teams. We know deliverability at a level most agencies can't match.

Expert-Built

Deep technical + sales expertise

Our team built LUNATRO.MX, the infrastructure powering top cold emailers and sales teams. We know deliverability at a level most agencies can't match.

PROCESS

PROCESS

How it works

From uncovering every potential buyer in your market to scaling outreach that consistently converts.

1

Target Market Analysis

We map your total addressable market – every decision-maker that fits your ICP.

1

Target Market Analysis

We map your total addressable market – every decision-maker that fits your ICP.

1

Target Market Analysis

We map your total addressable market – every decision-maker that fits your ICP.

2

Infrastructure Provisioning

We deploy and manage high-deliverability infrastructure on LUNATRO.MX – designed for volume and built to land in primary inboxes.

2

Infrastructure Provisioning

We deploy and manage high-deliverability infrastructure on LUNATRO.MX – designed for volume and built to land in primary inboxes.

2

Infrastructure Provisioning

We deploy and manage high-deliverability infrastructure on LUNATRO.MX – designed for volume and built to land in primary inboxes.

3

Finding Message-Market-Fit

We compose and test message variations to discover what resonates and drives real conversations. 8-12 weeks of disciplined iteration.

3

Finding Message-Market-Fit

We compose and test message variations to discover what resonates and drives real conversations. 8-12 weeks of disciplined iteration.

3

Finding Message-Market-Fit

We compose and test message variations to discover what resonates and drives real conversations. 8-12 weeks of disciplined iteration.

4

Scaling Outreach

Once we hit the right formula, we scale to reach your entire market – rotating through your TAM every 60-90 days.

4

Scaling Outreach

Once we hit the right formula, we scale to reach your entire market – rotating through your TAM every 60-90 days.

4

Scaling Outreach

Once we hit the right formula, we scale to reach your entire market – rotating through your TAM every 60-90 days.

5

Handover & Training

At day 90, we train your team to run the system. Playbooks, processes, and everything you need to operate independently. You own it all.

5

Handover & Training

At day 90, we train your team to run the system. Playbooks, processes, and everything you need to operate independently. You own it all.

5

Handover & Training

At day 90, we train your team to run the system. Playbooks, processes, and everything you need to operate independently. You own it all.

Who we work with

You'll get the most out of our service if you…

You'll get the most out of our service if you…

Best Fit

Run a B2B Saas with clear product-market-fit

Have a large addressable market (> 100k contacts)

Have a high customer lifetime value (> $10k)

Have a hungry sales team in place

Best Fit

Run a B2B Saas with clear product-market-fit

Have a large addressable market (> 100k contacts)

Have a high customer lifetime value (> $10k)

Have a hungry sales team in place

Best Fit

Run a B2B Saas with clear product-market-fit

Have a large addressable market (> 100k contacts)

Have a high customer lifetime value (> $10k)

Have a hungry sales team in place

Testimonials

What clients say about us

What clients say about us

"We brought them in to test outbound, and it started beating our ads almost immediately. The quality was unreal and consistent, so we prioritised cold email moving forward. They’re now fueling our pipeline."

"We brought them in to test outbound, and it started beating our ads almost immediately. The quality was unreal and consistent, so we prioritised cold email moving forward. They’re now fueling our pipeline."

Harry Garthwaite

Sales & Marketing Manager

300+

opportunities generated

300+

opportunities generated

>80%

growth attributed to us

>80%

growth attributed to us

Testimonials

What clients say about us

"We brought them in to test outbound, and it started beating our ads almost immediately. The quality was unreal and consistent, so we prioritised cold email moving forward. They’re now fueling our pipeline."

Harry Garthwaite

Sales & Marketing Manager

300+

opportunities generated

>80%

growth attributed to us

Pricing

Fixed investment. Full ownership.

Fixed investment. Full ownership.

We don't charge per lead or per meeting. You make a fixed investment, we build your system, you own everything at the end.

Done-FoR-You

Done-FoR-You

90-Day Build

You own everything at the end.

Full TAM mapping and list building

LUNATRO.MX infrastructure setup

Fully done-for-you

Strategy and copywriting

Campaign management

Bi-weekly strategy calls

Handover + team training

FAQ

FAQ

Frequently asked questions

Find answers to the most common questions.

What makes your approach different from what we've already tried?

Only roughly 3% of the market is ready to buy at this point in time. Most agencies build a campaign once and hope for the best. Instead of leaving 97% on the table, we build a system that keeps touching every decision maker until they’re ready to buy. If you’ve tried cold email before and didn’t see any results, it most probably wasn’t build the way we do.

How do you make sure my emails land in the inbox?

We take email deliverability _very_ seriously. We take it so seriously in fact that we built our own proprietary email infrastructure (LUNATRO.MX) consistently reaching Fortune 500 companies and the likes. We track dozens of signals across all of our domains, inboxes and campaigns to stay on top of changes made by email service providers and spam filters.

How soon will I see results?

You can expect the first positive replies coming in 3-4 weeks after getting started. This usually is due to setting up the infrastructure, warming up the domains, list building, message variant testing etc.. The first one to two months of the engagement are all about extensive testing and finding message-market-fit – afterwards you can expect a stable reply rate as we scale to reach your entire market.

How is your pricing structured?

Next to a one-time setup fee to cover setting up the infrastructure and systems required for high-volume outreach, you only pay for qualified meetings that we book for your sales team. We align the per-meeting cost with the value it creates for your business.

How is this different from other lead gen agencies?

We run extensive filters and AI-powered ICP matching to ensure we only reach out to qualified prospects. However, should a lead not be qualified or would not show up to a booked meeting, you won’t be charged and we’ll use the feedback to refine our matching criteria to avoid booking unfit leads in the future.

What does collaboration look like?

We keep you in the loop, not in the weeds. You’ll get visibility on progress and results, while we handle the day-to-day execution that drives them.

What happens after the 90 days?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

How do I know if cold email is right for my business?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

What makes your approach different from what we've already tried?

Only roughly 3% of the market is ready to buy at this point in time. Most agencies build a campaign once and hope for the best. Instead of leaving 97% on the table, we build a system that keeps touching every decision maker until they’re ready to buy. If you’ve tried cold email before and didn’t see any results, it most probably wasn’t build the way we do.

How do you make sure my emails land in the inbox?

We take email deliverability _very_ seriously. We take it so seriously in fact that we built our own proprietary email infrastructure (LUNATRO.MX) consistently reaching Fortune 500 companies and the likes. We track dozens of signals across all of our domains, inboxes and campaigns to stay on top of changes made by email service providers and spam filters.

How soon will I see results?

You can expect the first positive replies coming in 3-4 weeks after getting started. This usually is due to setting up the infrastructure, warming up the domains, list building, message variant testing etc.. The first one to two months of the engagement are all about extensive testing and finding message-market-fit – afterwards you can expect a stable reply rate as we scale to reach your entire market.

How is your pricing structured?

Next to a one-time setup fee to cover setting up the infrastructure and systems required for high-volume outreach, you only pay for qualified meetings that we book for your sales team. We align the per-meeting cost with the value it creates for your business.

How is this different from other lead gen agencies?

We run extensive filters and AI-powered ICP matching to ensure we only reach out to qualified prospects. However, should a lead not be qualified or would not show up to a booked meeting, you won’t be charged and we’ll use the feedback to refine our matching criteria to avoid booking unfit leads in the future.

What does collaboration look like?

We keep you in the loop, not in the weeds. You’ll get visibility on progress and results, while we handle the day-to-day execution that drives them.

What happens after the 90 days?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

How do I know if cold email is right for my business?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

What makes your approach different from what we've already tried?

Only roughly 3% of the market is ready to buy at this point in time. Most agencies build a campaign once and hope for the best. Instead of leaving 97% on the table, we build a system that keeps touching every decision maker until they’re ready to buy. If you’ve tried cold email before and didn’t see any results, it most probably wasn’t build the way we do.

How do you make sure my emails land in the inbox?

We take email deliverability _very_ seriously. We take it so seriously in fact that we built our own proprietary email infrastructure (LUNATRO.MX) consistently reaching Fortune 500 companies and the likes. We track dozens of signals across all of our domains, inboxes and campaigns to stay on top of changes made by email service providers and spam filters.

How soon will I see results?

You can expect the first positive replies coming in 3-4 weeks after getting started. This usually is due to setting up the infrastructure, warming up the domains, list building, message variant testing etc.. The first one to two months of the engagement are all about extensive testing and finding message-market-fit – afterwards you can expect a stable reply rate as we scale to reach your entire market.

How is your pricing structured?

Next to a one-time setup fee to cover setting up the infrastructure and systems required for high-volume outreach, you only pay for qualified meetings that we book for your sales team. We align the per-meeting cost with the value it creates for your business.

How is this different from other lead gen agencies?

We run extensive filters and AI-powered ICP matching to ensure we only reach out to qualified prospects. However, should a lead not be qualified or would not show up to a booked meeting, you won’t be charged and we’ll use the feedback to refine our matching criteria to avoid booking unfit leads in the future.

What does collaboration look like?

We keep you in the loop, not in the weeds. You’ll get visibility on progress and results, while we handle the day-to-day execution that drives them.

What happens after the 90 days?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

How do I know if cold email is right for my business?

Cold email works best for B2B companies with a clear ICP, strong product–market fit, and a high enough LTV to justify outbound acquisition. If your market is large and your offer solves a real pain point, cold email will scale profitably because it is one of the fastest ways to turn that clarity into pipeline.

© 2025 FF Holding UG (haftungsbeschränkt). All rights reserved.

Trademarks displayed on this website are property of their respective owners.

© 2025 FF Holding UG (haftungsbeschränkt). All rights reserved.

Trademarks displayed on this website are property of their respective owners.

© 2025 FF Holding UG (haftungsbeschränkt)

Trademarks displayed on this website are property of their respective owners.